| Modulekode | BEM 801 |
| Kwalifikasie | Postgraduate |
| Fakulteit | Faculty of Economic and Management Sciences |
| Module-inhoud | This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results. |
| Modulekrediete | 30.00 |
| Programme | |
| Prerequisites | No prerequisites. |
| Contact time | 28 lectures per year |
| Language of tuition | Module is presented in English |
| Department | Marketing Management |
| Period of presentation | Year |
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